Know, Like and Trust – What does that mean anyway?
If you no nothing about the Marketing world then the phrase Know, Like and Trust, may be completely foreign to you. However, that is the phrase used over and over again by the people in the business realm.
To understand this better, let me first explain how I look at it from the consumer end.
Let’s say for example that I have a problem that I need to solve. (I need to enhance the storage space in my existing warehouse) I go online and run a search to find some help for my problem. I find several different warehousing products and or services that boast about how they have the best solution to my problem. How do I know for sure, which of these is the best solution for me?
I dig deeper into the search and try to narrow it down. I check out blogs and forums for the best possible answer. I read the testimonials of “users” of different products, but still I’m undecided. Can I trust that these people are real and the testimonials are from real users of the product or service?
Who do I know that can give me that can steer me in the right direction? I’ve taken wild stabs in the dark before and seem to have gotten burned more times than I can remember.
If I was lucky enough to find someone that had a logical solution to my problem, could I trust that their product information was sound and backed by reputable companies or organizations that stand behind their product? Would they stay with me and follow my progress? Would they try to develop a report or relationship with me? Do they have a following of people who know them, use the products themselves and can vouch for them?
The answer for me was yes. I found someone that had a solution to my problem.
How did I find this person?
In my search I posed a question concerning my problem… this person simply responded with a response of “Hey, I had those same issues.” We compared stories about what we found that worked and what didn’t work and developed a friendly online relationship. He earned my trust.
Finally, he mentioned his company and products that he was using and how he was having great success with and that they might be able to help me. I found him very knowledgeable and genuinely interested in helping me with my storage dilemma. I ended up ordering his products and found that he did indeed help with my storage issues. In fact, the design change or reorganization and equipment worked much better than what was expecting.
Through our time working together we found that we had a lot of similar interests and continued this friendship. Basically, we like each other. We began to share ideas, or I should say, he began to mentor me. We knew we could trust each other’s opinion.
I began to meet other people with similar needs in his network of friends and I was able to be apart of this unique group of problem solvers.
Unfortunately, I’ve found that there are many who profess to be problem solvers in certain areas but have limited knowledge about the products or services that they represent.
They have most always been those who sell first with out discovering who they’re talking to… They didn’t take time to know me, nor give me time to get to know them.
Without knowing a little about them, how could I trust their advice, product or services?
If someone knows, likes and trusts me and they have been searching for an answer to a problem and I have a solution to their problem, then they will know I truly want to help them and will be looking out for their best interests.